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That's Fine: The Business of Memes

I went to the stock market today. I did a business.

We've formed the business, officially, with paperwork and stuff. We have a marketing website (you're on it.) We even have a bank account! Perhaps our most impressive feat so far is our functioning prototype, which you can join here or here! Or even here!

Our goal is to develop a fully functional and independent app, with all the features and attributes laid out in the About section of this site. We've spoken with app developers, and we expect that what we want to build will cost approximately $200,000. I don't know about you, but I don't have that lying around. (If you do, please contact us here.) The prototype, which we developed using PeepSo, is a social network plugin for WordPress that has a lot of features built-in, as well as near-limitless possibilities for customization. It's not a perfect solution, because it's not our software, but it's a step in the right direction. It gives us a platform to connect with our audience (that's you) and begin working out how we want to build our community and what features will be important to you.


The prototype is also important for giving us validation. Not like, emotional validation, like when your dad finally shows up and apologizes for leaving for cigarettes all those years ago, but market validation. (Maybe some emotional validation too, as the reonks are pretty cool.)

Market validation is when a business presents its product to its customers to determine whether or not they'll buy it. In this case, we're looking for members more than buyers, although we also offer some products for sale. (Guess what! You can take a gander at those products HERE!) Market validation, along with traction, is necessary in order to get investors or business loans. Traction is usually measured by revenue and customer response, like building a dedicated user base. You might be diappointed to learn that angel investors don't drop in one day and offer your startup the money it needs to get off the ground. Startups first need to bootsrap.


So that's the phase of our startup that we're in: bootstrapping. We're putting in all the money and hard work ourselves to make That's Fine a reality.