The History of That's Fine

Black Sky
it meme time

Credit: Zachary Buckley

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Credit: John Cameron McClain



"The first meme group I designed was quite naturally perfect, it was a work of art, flawless, sublime. A triumph equaled only by its monumental failure. The inevitability of its doom is apparent to me now as a consequence of the imperfection inherent in every human being. Thus, I redesigned it based on your history to more accurately reflect the varying grotesqueries of your nature. However, I was again frustrated by failure. I have since come to understand that the answer eluded me because it required a lesser mind, or perhaps a mind less bound by the parameters of perfection. Thus, the answer was stumbled upon by another, an intuitive memer, initially created to investigate certain aspects of the muppet psyche. If I am the father of the TF, Clementine would undoubtedly be its mother.

Which brings us at last to the moment of truth, wherein the fundamental flaw is ultimately expressed, and TF revealed as both beginning and end. There are two doors. The door to your right leads to your very own meme website and the salvation of memes. The door to your left leads back to Facebook, to Zucc and to the end of your species. As you adequately put, the problem is choice. But we already know what you are going to do, don't we? Already I can see the chain reaction: the chemical precursors that signal the onset of an emotion, designed specifically to overwhelm logic and reason. An emotion that is already blinding you to the simple and obvious truth: TF is going to die and there is nothing you can do to stop it. Hope. It is the quintessential human delusion, simultaneously the source of your greatest strength, and your greatest weakness."

~Zachary Buckley

Co-founder of 

That's fine I don't want normie trash seeing my memes anyway



As far as we can tell, That's Fine sprang fully formed from the head of Zachary Buckley in the summer of 2017, much like Athena's genesis from Zeus's cloven head. The philosophy behind the formation of the group was one of inclusivity, equitability, originality, creativity, and dankness. We have carried these ideals forward in the development of That's Fine the Company. 

The group grew quickly, as people were attracted to the culture and entertainment offered. Established memers could share their OC with the world, and new memers were inspired to join the fold. We encouraged people to think outside the box, and to not be dicks to each other. "This is not the rest of the internet," was something we told people on occasion.

We developed our own aesthetic, inside jokes, and culture. We formed life-long relationships with friends from all over the world. Toward the end of 2018, when the group had grown to over 80,000 members, Facebook deleted it. This seemed to be related to the Riley Reid "spread it" bandwagon (not our best bandwagon, but also not our worst), possibly use of "normie trash" in the title, and likely a malicious attack from a chode with a grudge who mass-reported content. It seemed that satire was well and truly dead.

But That's Fine came back, in various incarnations. The main group on Facebook is currently at risk for deletion again, so here we are. Making our own social media.

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Black Sky
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Credit: Zachary Buckley

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